There’s a new man behind the grill at The Prime Society, and with him has come an exciting new menu! Chef Dallas Cuddy, who hails from Melbourne has brought with him a menu that transforms The Prime Society from a robust steakhouse to an elegant urban grill restaurant.

What does that mean you ask? It means that while steak is still ‘the star’ of the menu, with grain fed, grass fed, corn fed, and full blood Wagyu breeds to choose from, they now offer smaller cuts to allow diners an opportunity to explore more of the menu.

And explore the menu we did! You’ll find new and exciting mains including their Miso Baked Black Cod, which, and trust us when we say, is amongst the best you’ll find in Singapore.

For those of you who are ardent devotees to the cult of steak though, you won’t be disappointed. Four breeds of beef, each with a uniquely different flavour profile, with varying cuts for you to pick from. We were particularly intrigued by the full blood Wagyu tri-tip steak. A slightly less common cut, the steak offers an excellent opportunity for diners to try a steak with a marble score of 9 without breaking the bank, and provides an interesting texture contrast to the more common tenderloins or sirloins.

When we left The Prime Society after our meal, one thing was clear. It may be a different chef, and a different menu, but the restaurant’s dedication to the upper-cut, and passion for precision and quality hasn’t changed. You’ll still leave happy. (Oct 2012)

"The Prime Society, a cavernous steak and ribs joint that manages to have an atmosphere that is both invitingly casual and coolly contemporary, while exuding a modicum of class as well." -Asia One

"This is without doubt one of the best value grills in Singapore. The menu is constantly evolving and all the meat dishes are prime." -Expat Living

"Rollinson has shaken-up the non-meat menu with entrees like baby beetroot tartlet and heirloom tomato salad as well as his signature dessert -- the sublime coconut panna cotta with lychee, mango and passion fruit." -CNNGo.com

While there were specific dishes from the revamped menu that undoubtedly captured our hearts, what we love most about The Prime Society now is the debonair flair that seems to have infused the menu! There’s a freshness and vibrancy to the dishes, and it feels as it Chef Dallas has foraged far and wide for the best of many cuisines, and blended them beautifully.

You’ll find many twists to the dishes, such as the tomato-based (typically Catalonian) Romesco sauce that accompanies the Pork Tongue. The sauce is tart yet chock full of various nuts that complement the savoury flavour of the tongue well. Or if you try the excellent tempura sardines, you’ll discover that before being battered and fried, the sardines are marinated in an escabeche marinade. There’s just no end to the fascinating tweaks that make each dish a self-contained plate of surprise and discovery, and that in and of itself, makes us huge fans.

We also cannot do justice to the Miso Baked Black Cod. Having spent time at THE Nobu in London we suspect has a great deal to do with it, but the fish was sublime. Fresh and perfectly cooked, the miso glaze was sweet, but not overpouring. It was served in a homemade dashi broth that as a salty counterpoint, gave the dish plenty of complexity and umami flavour. What tickled us the most though, were the noodles. Akin to the local ‘mee tai bak’ noodles, they provided a nice bite to enjoy the fish, and the broth with.

So despite the new menu, the new focus, and the plethora of new favourite dishes we now have at The Prime Society, some things haven’t really changed. The food is still top-notch, the brick pillars and high-beam ceilings still spectacular, and a meal there is still a dining experience to remember. Who knew a restaurant could be both an old favourite, and a new one at the same time? (Oct 2012)

"...If you're the type who sets store by this sort of thing, you'd say the stars were lined up for the opening of new steakhouse Prime Society: the chef is a buff South African by the name of Bryan Burger, and the surname of the sassy PR rep is Moo.

Meanwhile, the restaurant's location is inspired. What was once an out-of-the-way schlep known only for its teak furniture, dingy carpet emporia and Samy's fish-head curry, the entire Dempsey Road enclave has, in just a year, been transformed into a smorgasbord of lively bars, organic cafés, spas and zhuzhi restaurants. A perfect spot, in fact, for a casual, mid-priced, testosterone-charged steakhouse..." -Time Out Singapore (click here for full article)

American Express: 10% off total food bill for regular cardholders and 15% for Aston Martin cardholders.